OUR STORY

It all started in 1949 on the streets of Chandni Chowk where Raj Pal Sethi, the founder was carrying his stock on his bike. He used to lay down a mat on the sidewalk in order to sell glasses and pens.

In 1950, he shifted to Connaught Place which was a show window. Today, it is known as Options and is run by his nephews sons. They sell perfumes, colognes and other grooming products.